About the trust

Cookie Time Charitable Trust supports many initiatives across three target areas: innovation in learning, thinking differently and physical pursuits.

The early seeds for innovation in learning were sown with initiatives such as the student driven technology workshop, ‘Kids Congress’, and the ‘Cool to be Kind’ roadshow, which took its anti-bullying message to schools nationwide.

In 2004, eTime was launched – an education consultancy and technology rich educational centre in the heart of Christchurch. Established in partnership with the Trust, eTime provides ICT programmes for primary and intermediate school students and professional development for teachers. The centre has state of the art ICT technology.

Cookie Time Charitable Trust has also supported further innovative learning initiatives that help kids say no to bullying and drugs, as well as initiatives that promote smart use of ICT. In 2011, the Trust also supported an Alexandra Primary School initiative to use iPads to break down traditional barriers to learning for students with learning differences.


In September 2016, the Trust was proud to be the gold sponsor for the Find Your Billion workshop series, offering free one-day workshops for students aged 13-19. Facilitated by experts from the USA and NZ, the workshops were designed to provide participants with an understanding of exponential technologies, how they are revolutionising our future, and how that change enables their generation – which is being called the Exponential Generation – to transform the world for the better. The workshops were a precursor to the SingularityU New Zealand Summit: a major event hosted in Christchurch in November to help New Zealanders understand, adapt to and thrive in an exponentially changing world. 

Established in January 2004, eTime is an education consultancy and technology rich education centre. Based in Christchurch, eTime’s focus is to "lead innovation in learning" by providing vision, leadership and practical skills for principals, teachers and students.

eTime provides a wide range of professional development services for schools (Boards of Trustees, principals and teachers) as well as a range of innovative programmes for school students, aimed at developing learning skills, increased motivation and enthusiasm for learning. The centre has state of the art ICT technology.

Initiatives include the eTime Virtual School, launched in response to the February 2011 Canterbury earthquake to provide online learning opportunities for children in Years 5-8. This was a huge success and has continued since then with enrolments increasing each term. eTime is the exclusive South Island partner and training provider for the Ultranet Learning Management System. This work is a significant part of the business as schools progressively integrate online learning within their teaching approaches.

'No Strings Attached' Stageshow
Back in 2002, in an initiative that was a forerunner to forming Cookie Time Charitable Trust, Cookie Time Limited teamed up with Greg Britt – aka Elgrego the Magician – in the ‘Cool to be Kind’ show. This anti-bullying show travelled New Zealand school and resulted in Greg being awarded a Member of the New Zealand Order of Merit.

In 2009 and 2010, The Trust was proud to support Greg’s son Nick with a new stageshow that explored similar themes. The ‘No Strings Attached’ show brought together magic illusions, music and real life stories to look at how the actions and attitudes of students can impact others. The 45-minute show was seen by thousands of secondary school students throughout New Zealand. Nick is now performing his magic in Australia.

Cookie Time Charitable Trust